BMW MOTORRAD 360° Showroom

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Experience the spirit of the new BMW Motorrad store in Munich, straight in your web browser!

In this project we captured the complete Munich store in 360° panorama impressions with multiple hotspots. You can even put yourself virtually on a seat of one of the supercool bikes: let the original engine sound increase your blood pressure, display important product information, see social activity around the bike or jump directly to the integrated product spec configuration.

Other features include directly integrated embedded videos in the store architecture and a smooth hotspot navigation.

With this BMW easily expands their reach to the motor bike community and get them involved. Also, the number of customers that came to the store because they have seen it online already has increased seriously. Merging the online world with the physical store is a great success.

Feel the breeze yourself at 360.bmw-motorrad.com .

Client
BMW Group

SCOPE

  • 360° WEB APPLICATION
  • INTERACTIVE VIRTUAL SHOWROOM
  • MOTOR BIKE SOUND INTEGRATION

Year
2016

Link
360.bmw-motorrad.com

360° Showroom